1. To provide quality higher education in producing management graduates grounded in the values of the Seventh-day Adventist Church.
2. To advance knowledge, technology, and the arts (IPTeKS) related to economics and management to enhance human well-being and dignity.
3. Producing management graduates who are capable of meeting the needs of the Seventh-day Adventist Church, as well as contributing to society, the business sector, and government.
4. To engage in community service initiatives.

First Mission:

• To develop an educational system in the field of management that meets national competency standards based on the values of the Seventh-day Adventist Church.
• To create a conducive, ethical, dynamic, and democratic academic environment to enhance the quality of education in Indonesia, particularly in the fields of management and religious studies, based on the values of the Seventh-day Adventist Church.

Second Mission:

• To produce scientific research in the fields of management and religion to enhance human well-being and dignity.
• Producing management graduates who are capable of utilizing technological media as a means of disseminating scientific research findings in the field of management.

Third Mission:

• Producing management graduates who are devoted to God Almighty and uphold integrity.
• Producing professional management graduates who are capable of self-development for service.

Fourth Mission:

• Carrying out community service to apply management principles in order to enhance the quality of management science, as well as develop character and mental resilience in society.
• Providing seminar services, workshops, counseling, and outreach programs for young people within the Seventh-day Adventist Church organization.