The Digital Business (Bachelor's) Study Program at Universitas Advent Indonesia, Bandung, was accredited on October 25, 2023, with Decree Number: 047/DE/A.5/AR.11/X/2023, and has been granted the status of "Accredited Good".
The Digital Business program is a field of study that explores all aspects of designing and developing businesses using digital technology. This program integrates knowledge from business, management, information systems, and informatics engineering.
The establishment of the Digital Business program aligns with the challenges of the future business landscape, which will be predominantly driven by digital systems. In other words, this program is designed to prepare human resources in mastering digital startups, marketplaces, big data, and artificial intelligence. Consequently, it requires a structured, in-depth, and continuous study to formulate effective business strategies.
- Academic Degree: S.BD (Bachelor of Digital Business)
- Total Credits: 151 Credits
- Duration of Study: 4 Years
Career Prospects
- Digital Entrepreneur (Startup Manager & Business Development): A role that involves initiating and managing digital businesses, developing ideas, creating business plans, and implementing strategies to drive growth and success.
- Analyst (Data Science & Data Analyst / Digital Business Analyst): An analytical role focused on utilizing data analysis techniques to gain insights and support decision-making in digital business. This includes data science, statistical modeling, and the evaluation of digital business strategies.
- Researcher (Digital Business Research, Digital Market Research): Engaging in studies and data collection to understand the dynamics of the digital market, consumer behavior, and trends. The findings from this research are utilized to inform business strategies and decision-making in the digital domain.
Advantage
1. To produce business professionals in the fields of Digitalpreneurship and Business Intelligence by preparing students in the development and management of technology-based businesses, supported by machine learning skills utilizing Python programming.
The Digital Business Study Program offers concentrations in Business Intelligence and Digital Entrepreneurship, with a total of 12 credits allocated for specialization courses. Additionally, there are 4 elective courses that can be taken from other programs within or outside the university.
The Digital Business Study Program is supported by qualified faculty members with expertise and experience in management, information systems, and accounting.
